Hi, I'm Ayesha Ahmad.I help specialty consumer brands optimize their marketing and e-commerce operations for growth.

MONSEIn 2024, women's luxury ready-to-wear label MONSE launched a creative reset to appeal to a broader customer.

As Interim CEO, I worked with the Creative Directors to focus the company on e-commerce by streamlining digital operations, optimizing email and social media content for better engagement and hiring a high-quality marketing agency.

For the first time, the company was also able to monetize key PR moments such as Michelle Obama wearing MONSE for her DNC speech.

Together, all of these efforts doubled e-commerce revenue and increased operating margin by 8% in one year setting up MONSE for future investment.

MOUTH.COMOnline specialty snack and spirits retailer Mouth.com raised a Series-A funding round and needed to meet growth expectations quickly.

As CMO, I analyzed their sales and customer behavior to convince the Founders to reposition Mouth.com as a cool alternative to stodgy gifting brands. Subsequently, I revamped the company's digital marketing content across all channels.

These efforts resulted in 45% revenue growth and a 30% increase in new customers in one year which led to an acquisition by igourmet.

STONE AND STRANDDirect-to-consumer jewelry brand Stone and Strand was struggling with diminishing returns on their digital marketing spending.

As a consultant, I worked with the company's Founder to audit their marketing spend across all channels and identify areas to improve performance.

I identified affiliate marketing as a key growth opportunity. I developed a focused strategy and hired a specialized agency to manage the day-to-day execution.

These efforts doubled ROI on ad spending and increased new customer acquisition by 20%.