Founder, CEO, and C-suite operator working with consumer brands on a fractional basis to diagnose untapped growth, build commercial strategy and put the infrastructure in place to scale.
I'm a founder and C-suite operator who has spent two decades building and scaling consumer businesses — from a startup I founded and sold to Etsy, to a $40M revenue portfolio at WNYC, to stepping in as CEO to stabilize a luxury fashion brand in crisis.
Now I work with companies on a retained, fractional basis. I get brought in when there's more revenue inside a business than the team can see — and when the path from diagnosis to execution needs to be built, not just recommended.
Finding untapped revenue — undermonetized audiences, underperforming channels, mispriced products, inefficient spend. I build the business case with real numbers and design the plan to capture it.
Launching direct-to-consumer for wholesale-first brands. Designing channel architecture, site strategy, marketing infrastructure and go-to-market plans — from first dollar to scale.
Every engagement starts with a clear diagnosis. From there, I either deliver a strategic roadmap or stay on to help build it.
A focused audit of your marketing performance, revenue model, or commercial strategy. I dig into the data, identify what's working and what's leaking, and deliver a clear set of findings and prioritized recommendations. You walk away with an honest, actionable assessment — not a deck full of platitudes.
For companies that need more than a diagnosis — a DTC channel to design, a revenue model to restructure, a brand to reposition, or a growth plan to build from the ground up. I work alongside your team on a retained basis, producing the strategy, financial models, roadmaps and board-ready materials that move the business forward.
As a founder, CEO and CMO, I've built and led commercial strategy across consumer brands at every stage — from startup to $100M+.
Built a dual-channel architecture — Amazon as the revenue engine, brand site as the flagship — with a $10M combined revenue target. Developed brand positioning, site strategy, marketing plan and phased rollout.
Built the in-house marketing team from scratch. Executed a full-funnel strategy across paid, email, SEO and CRM. Consolidated five siloed business units into a single platform.
Architected the 3-year strategic plan. Launched new membership products to monetize digital audiences. Modernized the tech stack. Improved retention, acquisition and membership upgrade rates across the board.
Restructured the business model around high-margin DTC pre-orders. Converted marketing events into revenue drivers through commercial sponsorships. Liquidated aged inventory to restore cash flow.
If your brand has revenue it's not capturing, a channel it hasn't built or a strategy it hasn't articulated — I can help.
Get in TouchAyesha Ahmad · New York · LinkedIn