Ayesha Ahmad

Fractional CxO

Track Record

Legacy wholesale → DTC launch

Designed the digital strategy for a 25-year wholesale brand's first consumer channel

Built a dual-channel architecture — Amazon as the revenue engine, brand site as the flagship — with a $10M combined revenue target. Developed brand positioning, site strategy, marketing plan and phased rollout.

From zero DTC revenue to a fully designed launch plan.

E-commerce growth → PE acquisition

Quadrupled digital revenue and helped position a design brand for acquisition

Built the in-house marketing team from scratch. Executed a full-funnel strategy across paid, email, SEO and CRM. Consolidated five siloed business units into a single platform.

4x e-commerce revenue growth over three years. Company acquired by private equity.

Revenue transformation at scale

Led strategy and operations for a $40M revenue portfolio

Architected the 3-year strategic plan. Launched new membership products to monetize digital audiences. Modernized the tech stack. Improved retention, acquisition and membership upgrade rates across the board.

Scaled to $40M annually. Grew subscriptions among younger demographics by 20%.

CEO · Crisis stabilization

Stepped in as CEO to navigate a liquidity crisis at a luxury fashion brand

Restructured the business model around high-margin DTC pre-orders. Converted marketing events into revenue drivers through commercial sponsorships. Liquidated aged inventory to restore cash flow.

Stabilized operations and built the investor pitch to raise funding for growth.

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